IPad's First Weekend: An Assessment

In Entertainment, Technology, Uncategorized on April 6, 2010 at 10:28 am

Well, as to be expected, Apple has released what it considers great news about the IPad’s quick jump out of the gate on Saturday.

The company says 300,000 units were sold that first day along with one million apps and 250,000 ebooks from its ibookstore. While that 4-1 apps to books ratio might seem surprising — especially given how, as I reported last week: the number of books for sale recently surpassed the number of apps — I would have to say, that some of this is clearly people getting the device and taking it out for a spin to see what it’s got.

The assessments have been fairly positive, though as expected, there are number of naysayers including Cory Doctorow’s declaration that he won’t buy one and doesn’t think you should either.

Over at Columbia Journalism Review, Ryan Chittum compares NYT and WSJ apps and concludes the Times wins on design and the Journal on content.

While we’re a long way from knowing just how much the IPad is going to help newspapers, as the Times itself reported last week, there’s a lot of advertiser interest in the device and hope that people will gravitate toward it.

According to the paper:

FedEx has bought advertising space on the iPad applications from Reuters, The Wall Street Journal and Newsweek. Chase Sapphire, a credit card for the high-end market, has bought out The New York Times’s iPad advertising units for 60 days after the introduction.

Advertisers including UnileverToyota Motor, Korean Air and Fidelity have booked space on Time’s iPad application. In a draft press release, The Journal said a subscription to its app would cost $17.99 a month, and the first advertisers included Capital One, Buick, Oracle, iShares and FedEx.”

While the advertisers are lining up, some of the publications are reluctant to dive right into the world of the IPad.

According to the Wall Street Journal, seven out of ten magazines are sold by subscription and publishers are reluctant to start sharing that revenue with Apple, which gets 30% of everything sold through its store.

And just when you might have been beginning to think that Apple is the only one innovating in the tablet market, HP would like everyone to remember that they’re around also, getting ready to release a device they promise will deliver a “holistic mobile experience.”

Notably, they highlight a couple of things missing from the IPad — Adobe Flash and expandable memory.

Should be interesting.

In the meantime, I think maybe enough about the IPad for a day or so… coming soon — finally — after trying to track it down, I’ve got my hands on Cathleen Schine’s new book… I’m almost done and so far it more than lives up to the hype.


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