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Everyone Say Hello to 'Alex'

In Entertainment, Technology, Uncategorized on April 15, 2010 at 8:33 am

Think that the E-Reader battle comes down to the iPad vs. the Kindle?

Or maybe the Nook vs. the Sony Reader?

Well, meet Alex from Spring Design who started shipping yesterday.

As cnet pointed out, it probably would have been bigger news had it come out before the IPad. Regardless, it looks like it’s something that deserves notice.

First — take a look at the features and one thing immediately jumps out — the second screen.

It has one for reading and a second, smaller – color — screen that is a fully-enabled, android-powered web browser. So, you’re reading… you want to send an email, no problem. Want to look up movie times and then, maybe take a break from reading? Sure. Watch some videos? Absolutely.

Or maybe you want to listen to music while you read? No problem. Wi-fi? Check. Removable memory? Check.

Laptop Magazine was so impressed with the device, it named it the best E-Reader at this year’s Consumer Electronics Show in Las Vegas.

Though, it’s important to point out, that not everyone loves it.

Engadget, in their review,  they point to several shortcomings such as while: “the Alex is chock-full of reading features…we just can’t say the same about its book selection” and “When it came to multitasking, the Alex was just fine for reading a book and listening to some music, but when we threw in web browsing things began to slow to a crawl.”

Endgaget had also taken issue with Alex’s price, which was listed at $399 at the time.

But, now that it’s priced at $359 — right between the Kindle and the IPad — it’s got a good shot at getting attention on the checkout line.

And, as Wired points out, in addition to competing against Amazon and Barnes and Noble and Apple and so forth in the market, Alex is making a point of going after a slice of the market that could prove quite lucrative — Spanish Language E-Books.

So, while a lot of the most creative design work seems to still be being done for IPad, and there’s still the Google Tablet to come, Alex just might be able to find his place in the world.

And, based on their decision to seemingly embrace Spanish-language E-Books, maybe this post should have been “Everyone Say Hola to Alex.”

Anyway, just to give you a heads up about what I’m expecting to make its way from my reading list to news over here… posts about David Foster Wallace, Norman Mailer, Natalie Merchant and so much more.

Thanks for reading.

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