cominer

Problems for Apple? Probably Not but…

In Entertainment, Technology on April 30, 2010 at 10:22 am
Apple Inc.

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So, yesterday, I talked a bit about how there were some issues related to the availability of books on e-readers such as the IPad and the Kindle.

But, there was something that I overlooked.

Cory Doctorow, over at Publisher’s Weekly, has a different take on the situation, writing a column explaining why he won’t allow his books to be sold through Apple and why he thinks other authors should follow in his footsteps.

Doctorow, who is already on record stating he won’t buy an IPad in large part because of Apple’s restrictive policies about whether or not you can share your purchases with others (more often than not — you can’t), returns to that theme.

After pointing out that most pieces about the IPad “have been long on emotional raves about its beauty and ease of use, but have glossed over its competitive characteristics—or rather, its lack thereof” he suggests that writers tell Apple they can’t license their copyrights until they agree to allow people to share what they’ve bought.

“You shouldn’t take it from Apple, either, and that goes for Amazon and the Kindle, too,” he adds.

And he has a point. One of the great joys in reading a book is being able to say to someone, “Hey. You should read this” and then actually lend them the book.

I sort of can’t help but wonder if the e-reader conflict is going to turn into World Format War III (after VHS vs. Betamax and Blu-ray vs. HD-DVD).

While I wish Doctorow well, I suspect, sadly, there’s not going to be a lot of withholding going on. Just look at John Grisham who spoke passionately about the threat to bookstores posed by e-readers and refused to allow e-editions of his work but then caved after just a couple of months.

Meanwhile, Apple has an even bigger problem.

Jon Stewart.

It goes like this.

An Apple employee leaves his prototype of the new super-secret IPhone in a bar (sounds like the beginning of a very bad joke, which I guess it was for Apple), someone finds it, tries returning it to Apple, is rebuffed, so they offer it to techblog Gizmodo, which buys it, takes it apart, posts details about it and then, after Apple asks for it back, they give it back.

While it may not have been the most sound journalistic practice on Gizmodo’s part, it didn’t warrant what happened next, which was the cops busting down the door of the home of the Gizmodo editor who wrote the piece and seizing his computers.

On The Daily Show on Wednesday night, Stewart — a self=proclaimed long-time Apple user (as am I; I only wish the IPhone were available to Verizon so I can trade up my ITouch) — took them to task for becoming what they used to mock.

In the end, I suspect all the criticism in the world won’t really make all that much of a difference to Apple but it would be nice to think — especially today as Apple ships the latest iteration of the IPad (with WiFi and 3G) that Jobs is listening to all this and recognizes that as great as his devices are, there’s always room for improvement.

And the same goes for Amazon, Barnes and Noble and Sony and the others.

Maybe if there was a little less IPad vs. Kindle and a little more focus on the consumer, all would be good.

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  1. Colin, Apple seems to be the golden goose, problems always solved, or, packaged nicely.
    The Los Angeles Times has an article by Mark Millian in today’s Business Section about what an investor could expect if they had bought stock instead of product – i.e. if $5,700.00 in 1997 had bought Apple stock instead of a PowerBook that stock would be worth $330,000 today. I live in the Bizarro World of Steve Jobs – when it comes to making money – and have bought my share of Ipods, computers, and Iphones. It seems that not sharing online books is good for the authors, if you have the technology buy the book and let the writer make a living. Tom Medlicott

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