Saved by the Jesus Tablet?

In Uncategorized on May 27, 2010 at 1:12 pm
Image representing iPad as depicted in CrunchBase

Image via CrunchBase

Poynter’s online mobile media column has posted a compilation of recent headlines asking what can be saved by the iPad.

The publishing industry, traditional broadcast media, newspapers, magazines… people all over the world are wondering if this device from Apple can saved the world.

But what would you expect from something that was being referred to as “The Jesus Tablet” months before it even came out?

Well, I don’t think the iPad will necessarily save anything but I think all the evidence is there that it’s making a difference; not just helping the bottom of line for publishers but helping innovate how publications are presented and consumed.

First, there’s the survey out last week from ChangeWave that found “surprising gains in newspaper and magazine consumption,” according to Macworld.

The thing is, though, it’s not really about money yet. No magazine is close to seeing apps truly boosting up their bottom line. What we are seeing is innovation.

Take for instance, the GQ app for the iPad.

Gizmodo points out that even though the app’s not flying off the shelves,  the magazine “looks great on the iPad, even if you just read it for the pictures.”

And then there’s Sports Illustrated, which is out with a demo of where it’s going — a presentation that shows you don’t need to design an app, you don’t need to use Flash. They show you can present an incredibly rich experience if you put your mind to it.

And over at Reuters, they’ve discovered that the app, which has been downloaded more than 75,— times — “is showing triple the user session time of”

So, while some are still waiting for the great iPad magazine, it’s important to remember the iPad is JUST A COUPLE OF MONTHS OLD so, let’s show maybe a little patience.

In the meantime, take a look at what Wired Magazine has done.

As Mashable points out: “When the iPad was first announced, many thought that Wired Magazine’s edition for the device would be the one to redefine the way we look at magazines. From the looks of it, it doesn’t disappoint.”

And then think about what New Yorker editor David Remnick had to say to AdAge, telling them they’re working on a business model that will allow subscribers to pay one price to get the magazine across platforms, rather than having to pay for the print, for the web, for the app and so forth.

In talking about pricing, Remnick actually sums up the fact that this is all still so very new.

“This is going to evolve,” he said.

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