Starting today Amazon is taking orders for its new Kindle DX and while I have no doubt that people will buy it, I really have to wonder just how many.
First off, the device — which ships July 7 — is priced at $379, which is really too expensive to be considered an impulse buy.
And it’s only $120 away from an iPad and it seems to me that’s a little too close.
Amazon CEO Jeff Bezos has frequently claimed that the iPad and the Kindle aren’t really competitors; they’re different devices intended for different people. The Kindle, he says, is for readers unlike tablets, which are for, I guess, everyone else. He said it again just the other day.
Don’t get me wrong. There’s plenty of great things about the Kindle particularly, as cnet points out, that the thing is incredibly readable in sunlight, unlike the iPad.
Still, the thing is if you have a choice between the $189 Kindle and the $379 Kindle, why get the more expensive one? I guess if you really want a device that is really just a reader, it is your answer. But if you’re going to spend the money, why not just bump it up a little and get a device that does so much more?
I think Amazon’s great but I sort of sense this is a stumble for them.
On the plus side, one bit of really good news is that Amazon has finally released Kindle for Android devices.
As I’ve pointed out, Kindle isn’t just a device — it’s software that runs on many devices. I use Kindle on my iPad on a regular basis — and Android has pretty much been the final frontier for them.
Kindle’s great software. The device — at $189 — is great. At $379 — overpriced, I suspect.
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- Amazon Introduces New Supersized Kindle (dailyfinance.com)
- Amazon releases new Kindle DX with lower price (news.cnet.com)
- Amazon.com Offers New Lower-Priced Kindle DX (abcnews.go.com)