It’s not a new theme — in fact, earlier this month, I touched upon it — but the evidence seems to be building that e-readers face a tough road ahead.
According to Mashable, a new report by Resolve Media seems to indicate that anyone selling e-readers better do whatever it takes to keep iPads out of the hands of consumers.
The report states that after buying an iPad, 49 percent of people said they would not be buying another e-reader.
There’s also bad news for other devices — 38 percent said they wouldn’t buy a portable gaming device, 32 percent said they wouldn’t buy a netbook or laptop — but it paints a very stark picture for the e-reader industry.
“E-readers should be worried,” Mashable writes. “Even before the Kindle and Nook price cuts, we were already seeing some movement with lower-priced e-readers. We think that reading-only devices will ultimately find a new market at the sub $100 price point. Even at $200, the value proposition for an e-reader versus an iPad is tough to overcome.”
So, while Amazon is shipping its newest iteration of the Kindle and Amazon CEO Jeff Bezos keeps talking about how the iPad and Kindle aren’t really competitors, it seems the more people discover the iPad, the more hurt is in store for the Kindle and similar devices.
Fortunately for Amazon, the Kindle isn’t just a device, it’s a software platform, an app that works on the iPad and, I have to say, on the iPad, it’s wonderful, well-built software that makes reading on the iPad a really nice experience.
I’m the thinking that for e-reader companies, the writing’s on the wall, er, tablet.
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